As Tariffs Rise, Shoppers Weigh the Cost and Commitment of Buying American

20 May 2025

Photo: Bloomberg

As tariffs on imported goods continue to impact consumer prices, many shoppers are considering whether to prioritize purchasing products made in the USA. While this approach can support domestic manufacturing and potentially mitigate the effects of tariffs, it comes with its own set of challenges.

Recent surveys indicate a growing interest among consumers in purchasing American-made products. A study by U.S. plastics manufacturer DuraPlas found that while only 14% of consumers have changed their buying habits due to tariffs, 79% would be more inclined to buy American-made goods if tariffs led to higher prices on foreign products.

Retailers specializing in domestic products, such as the Made in America Store in Elma, New York, have seen increased attention. Owner Mark Andol hopes that current tariffs will promote domestic manufacturing and expand his store’s offerings of 100% American-made products.

Despite the interest, sourcing exclusively American-made products is often difficult. Global supply chains and outsourcing mean that many everyday items, including electronics and certain clothing, are predominantly manufactured overseas. Even products assembled in the U.S. may contain imported components, complicating efforts to buy entirely domestic goods.

Small businesses aiming to produce goods entirely in the U.S. face similar hurdles. Entrepreneurs report that essential raw materials and components are often unavailable domestically, forcing reliance on international sources. Additionally, strict Federal Trade Commission standards for labeling products as "Made in the USA" add complexity.

Tariffs have led some consumers to stockpile goods in anticipation of price increases. Retailers like Walmart and Best Buy have reported that shoppers are purchasing items such as electronics and appliances ahead of potential cost hikes. This behavior can inadvertently drive prices higher by increasing demand and causing shortages.

In the fashion industry, tariffs have prompted a shift toward American-made clothing brands. Stylists recommend brands like New Balance, Buck Mason, and Reformation for their quality and local production. This trend may stimulate sustainability and support domestic businesses, enhancing the appeal of vintage and pre-owned clothing.

While buying American-made products can support domestic industries and potentially shield consumers from tariff-induced price hikes, it is not without challenges. Limited availability, higher costs, and complex supply chains make it difficult for consumers to rely solely on domestic goods. Nevertheless, increased awareness and demand may encourage more manufacturers to produce goods within the U.S., gradually expanding options for consumers committed to buying American.