Trump Media Plans $2.5 Billion Bitcoin Investment to Expand Financial Services

27 May 2025

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Trump Media & Technology Group (TMTG), the social media company founded by U.S. President Donald Trump, has announced plans to raise approximately $2.5 billion to invest in bitcoin. This strategic move aims to diversify the company's revenue streams by expanding into the financial sector.

The funding will be sourced through the sale of $1.5 billion in stock at the company's last closing price and $1.0 billion in convertible notes issued at a 35% premium. The bitcoin acquired will be held on TMTG's balance sheet alongside existing cash and short-term investments totaling $759 million as of the end of the first quarter. Custody of the digital assets will be managed by Anchorage Digital and Crypto.com.

Devin Nunes, CEO of TMTG, emphasized the company's view of bitcoin as an "apex instrument of financial freedom," aligning with its "America First" principles. He described the investment as a significant step forward in acquiring "crown jewel assets."

This initiative is part of TMTG's broader efforts to diversify into financial services. Last month, the company reached a binding agreement to launch various retail investment products, including cryptocurrency and exchange-traded funds (ETFs) aligned with Trump's policies. The Trump family has also been involved in multiple crypto ventures, such as NFTs, a meme coin, a stake in a newly formed and the cryptocurrency exchange World Liberty

However, the move has attracted regulatory scrutiny. Democratic Senator Elizabeth Warren has questioned the oversight plans for TMTG's upcoming ETFs, highlighting concerns about regulatory compliance and investor protection.

Following the announcement, shares of TMTG experienced a 6% decline in early trading, reflecting investor caution amid the company's strategic shift.

This development occurs within a broader context of increasing corporate interest in cryptocurrency investments. Notably, companies like Strategy (formerly MicroStrategy) have aggressively invested in bitcoin, with Strategy holding $23.91 billion in crypto assets at the end of 2024.

TMTG's significant investment in bitcoin underscores the growing intersection between traditional business sectors and the evolving digital asset landscape, marking a notable shift in corporate financial strategies.